About Us

HICH—or, the Human Intelligence Community Hub—is a community-driven polling platform underpinned by an advanced insights ecosystem that was ignited by founder and CEO Marcus Rezaei’s quest to solve a critical business challenge. 

At Marcus’s previous ‘tech’ venture, the UK’s first online food-ordering platform (later acquired by Just Eat), Marcus longed to tap into public opinion to help his 2,000+ restaurant customers to boost their sales. That itch led to HICH: where crowd insights will power smarter decisions.

Today HICH has evolved into a global network of participants who tap-to-vote on image, text, and video polls - largely created by the participants for the participants, while also making friends and socialising.

Having perfected a gamified, ‘social polling’ app for iOS and Android, HICH is now upping the ante. Synergising human intelligence with proprietary AI, HICH is building a 360 insights ecosystem that will become the global go-to for human sentiments.

Designed to empower everyone—whether individuals, SMEs, or large organisations—HICH is democratising insights. By revolutionising access to public opinion, HICH offers fast, affordable, and autonomous research technology so powerful that even an army of market research experts can't compete with it.

Welcome to the future of research and insights, welcome to HICH.